To be the foremost development communication organization, successful in improving the quality of life of people in all the communities where we work.
Our mission is to communicate development through the most effective, innovative and interactive programs.
Our core values of the organization are Integrity, Professionalism, Innovation and Quality
At ARDA, we apply the ‘Human – Centered Design’ approach working with beneficiaries to develop solutions to various development issues. This ensures that the solutions we implement are designed and developed with the intended beneficiaries at the core. Some of the entertaining formats we’ve adopted include radio programs, Short films, TV dramas, Stage plays, Interactive Voice Response (IVR), Animations among others