Our Approach

We change Africa with our Voices

At ARDA, we apply the ‘Human –Centered Design’ approach working with beneficiaries to develop solutions to various development issues. This ensures that the solutions we implement are designed and developed with the intended beneficiaries at the core. Some of the entertaining formats we’ve adopted include radio programs, Short films, TV dramas, Stage plays, Interactive Voice Response (IVR), Animations among others

These are the various processes that make up our methodology:


We carry out research to ascertain the root-cause of the problem. Information obtained from target communities during research include key insights on what shapes their community, their stories, values, culture and tradition, influences, religion and other factors that contribute to the makeup of the community as it relates to the issue at hand. We also gather their thoughts on the issue, their acceptance towards existing solutions to the problem and their ideas on how to fix the problem.


Using data obtained during the diagnosis phase of the intervention, we strategically design an innovative solution to the problem with beneficiaries. We hold interactive workshops with key stakeholders and community representatives to facilitate the design of relatable, relevant, culturally appropriate and competent solutions to the problem.


Following the strategic design phase, we develop a prototype of the solution with a view to test the effectiveness of the concept.


The prototype is then tested in the target community for their feedback. We value every contribution made by community members and also watch out for what they might not be saying aloud. We get their thoughts on the look, feel, sound, tone, structure, relatability and usability of the solution and also gather their opinions on how to further improve on the solution.


Armed with feedback obtained during the pretest phase, we then proceed to produce the actual solution with input from the target community.


We carry out research on the preferred media outlets of our target audience along with their preferred listening / viewing times. Our products are also placed on strategic time belts with the aim to capture a large number of listeners / viewers. We select accessible mobile platforms for dissemination of our solutions online so that they are accessible to all beneficiaries.


We carry out qualitative and qualitative research to assess the effectiveness of our interventions. We also build in real time routine monitoring and use the feedback received to modify the product / campaign.  At ARDA, M&E is a vital part of our focus on research and learning and it informs our programming.