African Radio Drama Association (ARDA) is an old hand in development communication and behavioural change communication. Since 1994, we have used various forms of mass media and communication theories to reach disparate audiences from farmers from rural Northern Nigeria, to fashionable young ladies in urban centres. We have been involved on many social and developmental issues that affect all of us directly or indirectly like Maternal and adolescent reproductive health; family planning and child spacing; education of the girl child; climate change and agriculture; human rights and responsibilities; peace and reconciliation programmes and much more. For a detailed list of all our projects, past and present; please click here
The efficacy of any development project lives and dies on the quality of the research. After all, how can you successfully tailor a program if you don’t know the existing parameters? Research is the wind that blows away the fog. At ARDA, we conduct different kinds of research- quantitative and qualitative- into development issues and trends. Either for our own future projects or for others.
Communication for Development
This is our bread and butter. ARDA was formed in 1994 at a symposium that assessed the development communication needs of the continent. Back then in 1994, it was decided that the best means to reach the low-income and low-literacy populations that most needed to hear the messages was radio and drama. Radios were relatively cheaper than most other forms of communication technology and the fact that it uses oral communication instead of the written word meant that messages could be effectively communicated to people no matter their level of literacy. However advances in technology and the rise of new media means that we have expanded our horizons beyond just radio and dramas. The mobile technology boom in Nigeria has made it possible for us to have live call-in radio programmes as well as interactive programmes for mobile phones. As we enter a third decade, we pride ourselves on staying on the zeitgeist of social and technological trends for better communication to our target audiences.
Program Development and ManagementAt ARDA, we have almost twenty years experience in creating and developing program concepts, design documents, radio scripts, project proposals. In addition we have the know how to implement and manage these concepts and proposals.
Radio Programming and Production
Our programmes and productions have entertained and educated people in Nigeria and the world for almost twenty years. We are capable and experienced in producing a variety of formats.